Joyce Kibe is a marketing leader with experience in transforming insights from data into award-winning marketing strategies. Joyce has been able to achieve extraordinary business results during her career. She has effectively leveraged digital channels to propel the growth of brands at scale.

She has led cross-functional teams in achieving key strategic agendas, and her approaches have been adopted as best practice by other markets in the region. She has received multiple awards during her career due to her stellar delivery, including the highly coveted KBL Warrior Award for impactful leaders, Digital Media Agency Award, Best Innovation Launch award, and Best Sports Campaign award.

Joyce holds a Bachelor of Commerce (Honours) from the University of Nairobi and Part 2 of the Certified Public Accountant (CPA) qualification. She is currently pursuing her Masters of Business Administration (MBA) with the University of Nairobi.